Geo-SEO: Find Your Target Audience by Location

Geo-SEO: Find Your Target Audience by Location


Tell Google where to find your target audience by implementing geo targeting techniques into your seo strategy. As search results become more tailored searcher’s personal preferences, the physical location of your target audience plays an increasingly important role in finding your target audience online.

About thirty percent of all searches performed in Google are local searches. That is why businesses need to tell the search engine where their target audience is located.

The use of mobile devices, such as Smartphone’s and tablets, has led to online audiences wanting more localized results. While on the move, they expect to be given information that is relevant to where they are that particular moment. That is why, earlier this year; Google performed an update to their search algorithms in order to improve the reliability of geo-specific search results. The update, dubbed “Venice”, makes it easier for businesses to target customers in small geographical areas. Venice works by prioritizing businesses that are listed as local in relation to an online user’s ID address. This process is called geo targeting.

There are four ways in which businesses can implement geo targeting in their search engine optimization strategy.

1. Hosting ID Address

If your target audience mostly resides in one geographical location, then your website should be hosted in that same location. Because the ID address of the hosting server will be recognized as being in the same geographical location as the ID address of online users in that area, your website will be prioritized when users search for your type of business.

2. Language Tag

Tags are small pieces of data that are placed in a web page’s HTML code to give extra information to browsers and search engines. The language tag is used to tell search engines what languages are used in your web pages. Google uses the language tag for geo targeting, and so can you. The tag goes in the head section of the HTML code.

3. Geo Tags

By giving web pages a geo tag, you can let Google know which region a particular page is targeting. The advantage of this is that users in that region will be able to locate your services more quickly by finding you in their search results. The geo tag goes in the head section of the web page’s HTML. If you are using a CMS (content management system) to update your website, you should be able to add tags quite easily using the CMS interface.

4. Country-specific Domain Name

If you target audience is international, you can use country-specific websites, each with their own country-specific URL, or domain name,,.de, Alternatively, you can use sub-domains to target audiences by language and/or location. For example, if your website’s domain is, and this is an English language website, you can target a Spanish speaking audience by hosting Spanish language pages on the subdomain es. You can also target Spanish speaking people in Mexico with the following subdomain:

When you start using geo targeting techniques as part of your seo plan, your website will become more visible in local searches. Directing your web pages to specific local audiences can quickly lead to more quality traffic for your website. Google wants to give their users relevant results, so tell Google exactly where to find your target audience.



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