Simple Differences Between On-Site and Off-Site SEO
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There are a vast majority of things you need to know to be prepared to have a successful seo campaign for the niche you are trying to dominate. You need to know where most of your readers come from and how to leverage this information properly.
Before defining a budget for your seo needs, you need to determine the area you are focusing on and how much you are willing to spend. If you feel you need to draw organic searches to your page, on-site seo is the way to go. If you feel you need more attention to outside links, off-site may be your best bet.
On-site seo refers to how people will find you when looking you up online. This information is matched by search crawlers by looking at your information. A website ranked high in keywords has a great meta tag description, long-tail (longer sentences) and short-tail (words or short phrases), separated by a comma. A great tip for a good description is to think like a searcher. If you are searching for something specific, what do you type in to the search box? Try to make your description read like a human would read it. It is what Google will display underneath your link. The more the link makes sense to human eyes and the more it matches what they are looking for, the more clicks you will get. Bolding keywords in your content is a great way to ensure Google will match it as well.
Off-site seo refers to the marketing campaigns most think of when it comes to seo. This includes, but is not limited to: Link building, forum posting, Pay Per Click campaigns, AdSense campaigns, and so on. This is the method that is the most time consuming and the most costly to small businesses. Be sure that your linkbuilder/seo assistant knows what they are doing so that you do not waste hundreds of dollars without results.
With link building, the goal is to build one-way links with sites that have high visitor numbers. Most linkbuilders, like myself, use toolbars that have a page rank displayed. A good rule of thumb is to go with sites that are ranked PR5 and above. These sites have a lot of traffic and a lot of information exchanged back and forth. This ties into forum posting.
A good rule of thumb with forum posting is not to sound like those annoying 3am infomercials. You want to sound like a normal human being so you do not get banned. See my post on forum posting for businesses for more information on this.
Pay per Click campaigns can be tricky. You need to make sure you tie in a service like AdSense because they can help you place targeted ads in strategic locations that get people to click. You can hire a graphic designer to make an outstanding eye-catching ad, or you can create a simple link. Its up to you and your budget.
On-site and Off-site seo are part of the internet marketing process that most people seem scared off and want to hire someone to do. You may want to do a little research to make sure you are hiring someone who knows how to give you the best results. People tend to want things done quickly, but search engine optimization takes time.
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