SEO for Your E-Commerce Website
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If you own an ecommerce website you must be well aware of the challenges you face to get your site listed on the major search engines. Lack of fresh, regularly updated content is the main reason for low rankings. However there are other elements which you can use to boost your ecommerce website rankings.
Keyword List – Essential for E-commerce Website seo
A comprehensive keyword list is the foundation of a well-optimized website. You can use the carefully researched keywords you choose in the navigation and links of your website. The Google Webmaster guidelines also states that you should think about the words users would type to find your pages, and make sure that your site actually includes those words within it. You can also include keywords in the Alt tags and image attributes also.
Don’t underestimate the importance of the breadcrumb trail. It could be an important seo and usability feature which not only tells the user where they have been so far (on your website) but also creates long-tail keyphrases which Googlebot can follow.
Off Site seo – An Effective Link Building Strategy
It is important to acquire quality inbound links to popularize your ecommerce website. Although the best way to gain more inbound links is regularly updated content, you can also use directory submissions, article content for syndication and submit a site map to Google.
You also need to get rid of duplicate content which is the result of many categories containing more than one page of content. When you choose to paginate products you could end up creating a close duplicate of the original category page. Based on its effectiveness on your website you could use Robots Noindex Metatag or the Canonical link tag for greater seo success.
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