SEO Competitive Analysis Tips
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Most business owners would agree that analysing your competition is an important part of the seo (Search Engine Optimisation) process. However, actually making the time and doing it isn’t so easy. You can regularly check out your competitors’ website, see the type of content they are posting and comments they’re getting, but there are many more advanced ways to dig deep and investigate your competitor’s data that will help you produce more outstanding seo results.
Search engine optimisation tactics can be used to learn about your competition. Many are familiar with keyword research and consider as a major component of competitive analysis. However, this process is not as simple as most people think. Luckily, numerous tools are already available to help you learn about your competitor’s online activities.
Basically, it is important to know a lot of things about your competitors so that you can do more for yourself. The following are the tips intended to provide direction for your competitive analysis so you can get the information you can use to improve your website’s ranking:
Identify your competitors
Never assume that your online competitors are traditionally the same as your competitors that do not operate online. Review your keyword list and corresponding search result for each keyword. Your greatest competitors are that appear most frequently.
Check their content
After you identified your top competitors, you are now ready to start the analysis. Examine what kind of content your competitors provide the customers. The quantity of your content may be important but the quality is what really keeps your website rank on top of search engine result pages (SERP’s).
Check backlinks
The more links your competitors have, the better their ranking will be. In other words, backlinks are the real story behind your website’s authority. However, you have to make sure that the backlinks pointing to you are from high quality sites.
Review optimisation techniques
These are considered little things but are really effective when ranking your site. This is done by analysing your competitors’ tags and meta descriptions, determine what keywords they are using and how they use them.
Discover their non-organic traffic
Pay Per Click (PPC) campaigns are the more traditional method of attracting paid traffic. One of the most vital reasons why you should consider paid search results is because most programs list prohibited keywords that must be avoided. Knowing what exact keywords your competitors are using can help you with your own seo methods.
View social media channels
Viewing your competitors’ social media profile is one excellent way of learning a lot about their capability of engaging customers. Take a look; at least, at the top social media platforms (Google+, Facebook, Twitter and LinkedIn) and check your competitor’s social media account to figure out how popular they are and how various audiences interact with them.
Test the site structure and navigation of your competitors
In a user’s perspective, visit each of your competitors’ website. Determine what techniques that they have used to make a good user experience. Figure out what you like or don’t like about each of their websites and apply the information to improve your own site.
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